As a Realtor, I spent several years closing new construction deals from inside DR Horton's sales office — more than 50 transactions, start to finish. I saw firsthand how incentive structures are built, how upgrade and lot-premium pricing actually works, and how builder sales offices are trained to negotiate.

Today, I use that same insider knowledge to work for you, not the builder — comparing communities, reviewing contracts, and negotiating incentives on your behalf.